Target Audience

Greenday

Greenday are a pop rock band which have been around since 1987. The prolonged career of the band unusually hasn't sustained the same audience, but instead with growth has attracted an array of different target audiences at different times.

The American band has always sustained an edgy aggressive tone which has captured the target audience of 'punks' and 'rockers' generally in the age group of 20-30 and 12-19, in their respected periods of Greenday development. The use of typography heavily corresponds with the style of their music and is captured on a lot of the promotional material that is distributed and available to consume. The graffiti font style gives a message of wanting to rebel and highlighting the need to be out of place. The message carried by this corrosponds with the release of clothing for purchase. With the opportunity to spread the Greenday movement, audiences have the chance to be apart of it through wearing the promotional clothing.

I think typography is a very stong tool towards attracting an audience as it can reflect the style of the band. The font used for Greenday may alarm and concern audiences outside the target market as they connotate graffiti with rule breaking and rioting. If i was to attract a large various target audience i would use a standard, less alienatig typography.

A unique promotional technique Greenday has done helped them increase their proliferation by targeting audiences outside of the specified market. Greenday's The American Idiot Broadway, is a hit show fulled by the album release 'American Idiot (2004), which captures young American people coping in their environment after the 9/11 disaster. The storyline is one that affects all Americans therefore creates an interest; this was proven by the two Grammy Awards given to Greenday, along with the 12 million recorded copy sales worldwide.


Kylie Minogue

Kylie Minogue was an artist who remodelled her image after being known as the "girl next door" during her early career that included the song 'Locomotion'(1987) that stayed at the Austalian charts number one spot for seven weeks and became the highest selling single of the decade. The artist decided to transform her public image and music, selling herself as a more mature, serious and seductive lady. This turning point was most definable with the release first release off album 'Light Years', the single 'Spinning Around' (2000) which showcased a sexier Kylie Minogue. The album delivered more of a dance vibe than the previous six albums. This success of re-creating the artist came about through the prior proliferation for her; with the ability to hold onto an audience.

The original target audience may have stretched over a vast range of people, but more specifically Australians who witnessed her deubt to the TV screen through the soap Neighbours. The fun-loving pop songs of Kylie's initial career may have attracted an audience that reaches across many niche markets because of it's mainstream appeal. It was when Kylie created more of a seductive club image, that the target audience became more specific. With the effect of more sexually suggestive presentaion, the artist managed to create a sense of voyeurism specifically with males and rolemodeling within females as she continued to gain awards through her ability to work her talents. This included the privillage of performing in both the opening and closing ceremonies of the 2000 Sydney Olympic Games.



The chaging album covers of Kylie Minogue from old to new, (left to right)

 

Kylie became even more of a role model when she was diognosed with breast cancer in 2005, an event that media press flocked to in huge numbers. Her honesty on coping with her life altering experience on show's like Ellen Degernes, was seen as an inspiration to many young girls in particular. On the back of her treatment Kylie released a childrens book, 'The Showgirl Princess' written whilst in recovery, the single 'Over the Rainbow' exclusive to digital format, and her own perfume 'Darling'.